Similar to “reading the water” before each cast, choosing a marketing approach uses the same principles of patience, experience and determination. Blackwater Fish Replicas starts each new Year with the goal of improving our marketing outreach by continuing our strategy of building relationships with lodges, fishing guides, and forming partnerships with media outlets that feature stories about the outdoors, fishing, or wildlife art.
After reviewing the current videos on Blackwater’s website several things became apparent. The art featured in the videos are fish replicas created and painted over ten years ago. These art pieces do not reflect how Luke’s painting style has evolved over the years. The videos also do not reflect Blackwater Fish Replicas growing reputation as one of the top industry choices in fish replica paintings, …and finally - Luke has not had a mustache since 2002!
The decision to work with Keven Strehle of SMG Productions for our new promotional video was effortless. Luke and Keven have been friends since Keven produced the first Blackwater promotional video over ten years ago. Both share the same passion for perfection in their craft, and with 21 Emmys and a reputation for excellence in the film industry, working with SMG Productions was a natural fit. To catch the morning light Keven and his crew set-up at dawn and spend six hours filming Luke working in his studio while sharing his passion to sculpt and paint fish replicas for his clients.
Due for completion in February, the 10-15 minute promotional video will go out to our lodging and fishing industry partners we collaborate with on referrals. Blackwater Fish Replicas also invites all media contacts interested in partnering with us on content that appeals to their target audience, which have a passion for the outdoors, fishing, or fine-art.
Stay Tuned! – Luke & Carola Filmer
Email Marketing Coordinator at carola@blackwatertrading.com






























